Quora is a great site for using as an inbound marketing tool because Quora allow you to give the direct answer to anyone who is asking a question which is similar to your website product or service.
First of all, always keep in mind that, Quora is there to help users to find relevant answers for their questions and it is not meant for Search Engine Optimization. However if you follow quora terms and guidelines you can still leverage the platform. Always make sure you don’t spam it.
Quora helps in multiple ways to gain in Search Engine Optimization. Few are listed as below:
- High Authority Dofollow links: Quora has Moz Domain authority of 89 and Page Authority of 91! Just imagine how google treats links from high authority sites? Though nofollow links have no direct relevance, they help in having natural link structure. According to many SEO experts, it is suggested to have combination of dofollow and nofollow inbound links.
- Anchor Text : One more beautiful SEO add on from Quora is using achor text. Example if you want to optimize the keyworyou can actually use relevant and exact anchor text along with hyper link which helps you to increase the ranking for that particular keyword
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